SEO In 2023: What You Need To Know
It’s hard to believe that we’re already approaching the end of 2020. This year has flown by, and it’s been a big one for SEO. We’ve seen a lot of changes and updates, and there’s no doubt that 2021 will be just as eventful. But what about 2023? What can we expect in the world of SEO over the next few years?
Here are a few things you can expect to see in 2023:
1. Mobile-First Indexing Will Become The Standard
Google has been using mobile-first indexing for a while now, but it’s only been implemented on a small scale. In 2023, mobile-first indexing will become the standard for all websites. This means that your website needs to be designed and optimized for mobile devices first and foremost. If your website isn’t mobile-friendly, you can expect to see a decrease in your search rankings. Hire a reputable company, such as the SEO India firm, to improve your search rankings.
2. Voice Search Will Continue To Grow In Popularity
Voice search is becoming more and more popular each year, and this trend is only going to continue in 2023. Siri, Alexa, and Google Assistant are making it easier than ever for people to find what they need without having to type out a search query. As voice search grows in popularity, it’s important to optimize your website for this type of search. This means using natural language and long-tail keywords.
3. Visual Search Will Also Gain Traction
In addition to voice search, visual search will also become more prevalent in 2023. This type of search is powered by Artificial Intelligence and allows users to search for an image instead of a keyword or phrase. Google Images is already a popular way to search for information, and this trend will only continue to grow in the next few years.
4. The Role Of Featured Snippets Will Evolve
Featured snippets are those boxes that appear at the top of the SERP that contain information from a website. These snippets are designed to give searchers quick answers to their questions without having to click through to a website. In 2023, featured snippets will become even more common as Google continues to work on its algorithms. And, we can expect to see more video and audio snippets as well as new types of featured snippets such as carousels and accordions.
5. There Will Be A Shift Towards EATContent EAT stands for Expertise, Authoritativeness, & Trustworthiness
Three factors that Google takes into account when ranking websites. In 2023, we can expect EATcontent (content that demonstrates all three of these factors) to become even more important than it is now." Bearing this in mind, it’s important to focus on creating high-quality content that establishes you as an expert in your field." User experience will also play a role in how Google ranks websites in 2023." Make sure your website is easy to navigate and contains relevant and up-to-date information."
These are just a few of the things you can expect to see in the world of SEO over the next few years." With so many changes on the horizon, it’s important to stay up-to-date on all the latest news and trends." Luckily, here at Metric Marketing, we specialize in all things SEO." We would be happy to help you ensure that your website is ready for whatever 2023 has in store!
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